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Congratulations to TFTI Expertise, a Houston-based small enterprise that takes “selfies” to an entire new degree, for profitable the twond place prize in Kapitus’ inaugural Constructing Resilient Companies contest! TFTI, which stands for “Thanks for the Invitation,” will obtain $50,000 to assist develop their enterprise
Image Excellent
TFTI launched its first “selfie” exhibit on the Marq’E Leisure Heart in Houston in 2018 and have become a right away success. The enterprise creates specifically designed rooms which might be very best locations for people, households and buddies to take selfies. TFTI then took their distinctive enterprise concept to showrooms in Atlanta and Dallas.
After surviving the worst of the COVID-19 pandemic, TFTI took off by opening a 5,000 sq. ft. area in
TFTI’s Love Room has been the setting for a lot of romantic gestures, together with marriage proposals.
the Galleria in Houston which options 15 custom-designed rooms that present distinctive experiences and backdrops for prospects to take the right selfies.
“They are saying an image is price a thousand phrases, and if that’s the case, then we’ve created libraries price of unforgettable recollections with all of our friends,” mentioned Bryan Andaya, founder and associate at TFTI. “TFTI is the unique photograph expertise idea and we’re able to create extra. We’re family-owned and began by first-time entrepreneurs who’ve discovered a lot since our opening again in 2018. All we’d like is the gas to develop. Our identify TFTI stands for the favored social media acronym ‘Thanks For The Invite,’ and we undoubtedly wish to thank Kapitus for inviting us to this glorious alternative.”
The Upside-Down
TFTI’s Upside-Down Room is one among its hottest sights.
No, we’re not speaking in regards to the parallel universe in Netflix’s hit present “Stranger Issues,” however we’re referring to one of many coolest rooms at TFTI’s area on the Galleria – the room that mimics an upside-down residence. The ceiling consists of hardwood flooring and a completely adorned Christmas tree. Wrapped packing containers and primary furnishings are bolted to the ceiling. Images of friends are turned upside-down, giving the looks that they’re defying gravity.
There’s additionally the cherry blossom room the place friends can sit on a swing, in addition to the area station room the place prospects can placed on astronaut gear and faux that they’re floating in an area station. These are simply a few of the inventive rooms TFTI has created for its friends.
“Folks come only for the upside-down room,” mentioned Andaya, including that the room will change as soon as the vacation season is over. He added that the “Love Room” has been used for marriage proposals, and the whole area has been rented out for events. The creativity of the enterprise remains to be flourishing, regardless of the bumpy economic system.
Increasing the Lens
Andaya mentioned that the corporate will use the $50,000 to boost the specialised rooms by putting in high-quality photograph cubicles in them.
“TFTI plans to make use of a part of the profitable funds to start out constructing photograph sales space techniques in our interactive rooms,” mentioned Andaya. “It will enable friends to take high-quality images and obtain them by way of textual content message or electronic mail on the spot. Excellent for friends who might not have the most recent cellphone or [hightest] high quality digital camera.”
A part of the prize cash may also be used to boost the corporate’s advertising and marketing technique, mentioned Andaya, noting that internet marketing is the corporate’s largest problem.
“Our largest problem at present is the rising value of internet marketing spend. Most of our friends may be discovered on standard social media platforms, however with on-line privateness adjustments and rising prices, they’re changing into harder to focus on,” he mentioned. “We work to beat this by doing steady natural postings, reaching out to native influencers in our space for partnerships and specializing in interacting with potential prospects organically by commenting and liking their posts.”
Transferring Ahead
Andaya and his companions plan for continued success and enlargement for TFTI, which was a pure offshoot of one other firm Andaya launched almost 12 years in the past, Fortunate Pictures. The corporate rents out transportable photograph cubicles that may print out {custom}, branded images and has been used for occasions for giant shoppers such because the Houston Texans, Houston Astros, CITY CENTRE and the Houston Rodeo.
Study the tales of all of our small enterprise winners:
BRB Tales: After Devastating Setback, Play Pits Takes First Place in Kapitus’ BRB Contest!
BRB Tales: Counting on Religion and Ardour for Enterprise Success
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