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E-mail campaigns are the center of each profitable advertising technique.
At Small Enterprise Bonfire, we use them for almost all of our advertising efforts. So naturally, we had been keen to check out this function with ActiveCampaign.
In spite of everything, with a reputation like ActiveCampaign, you’d assume the e-mail marketing campaign capabilities could be top-notch.
Spoiler alert: they’re superior.
We bought began by navigating to the clearly labeled marketing campaign tab, and we had been taken to the campaigns dashboard (proven under).
From this dashboard, ActiveCampaign makes it simple to handle the next side of every marketing campaign:
- Content material
- Templates
- Design service
- Message variables
- Archives
Plus, you may observe the metrics of every marketing campaign proper from the dashboard, which we thought was superior.
To totally check out the marketing campaign creation capabilities, we created tons of fully-formed advertising campaigns (all through our three months of utilizing the platform).
The primary marketing campaign we created was referred to as “lead nurturing.”
The aim of this marketing campaign was to primarily observe our internet affiliate marketing companions from the preliminary contact stage all the way in which to post-sales (or post-deal, in our case).
We had been capable of choose from an inventory of the next marketing campaign varieties to begin with:
- Customary
- Automated
- Auto Responder
- Break up Testing
- RSS Triggered
- Date Based mostly
This is the way it seemed (to offer you a greater thought).
We liked the sheer quantity of choices obtainable and the way ActiveCampaign introduced them in a approach that was extraordinarily simple to learn and navigate.
For the needs of our lead nurturing marketing campaign, we went with automated. That approach, we may arrange a collection of action-based emails that might be despatched robotically to our companions.
We then chosen from an inventory of preliminary automation triggers (pictured under).
We went with the “when the web page is visited” set off after which the “ship e-mail” motion—that approach, we may ship an introduction e-mail to seize and additional nurture every potential lead that visited the positioning.
From there, we created some primary e-mail templates, and we despatched out emails like a boss by means of each step of our buyer lifecycle.
Our takeaway: We have examined and used a whole bunch of software program over time, and we are able to safely say that ActiveCampaign has among the finest e-mail advertising marketing campaign instruments within the recreation.
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