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“If each household within the U.S. spent an additional $10 a month at a regionally owned, unbiased enterprise as a substitute of a nationwide chain, over $9.3 billion could be instantly returned to our financial system. ” — CustomMade® Infographic
Operating a small enterprise as an unbiased retailer could also be difficult, particularly when competing with massive companies that provide cheaper merchandise and have extra advertising and marketing assets. That’s why Unbiased Retailer Month is usually a precious alternative.
This annual occasion every July promotes native retailers, permitting them to showcase their distinctive merchandise and join with their native communities. It could be a wonderful alternative to advertise your online business and be a part of a motion of like-minded corporations and supporters who know that indie retailers rock.
What’s Unbiased Retailer Month?
Unbiased Retailer Month is an annual marketing campaign that takes place each July throughout the US and the UK and was established to spotlight the very important function native retailers play in the neighborhood and financial system. Throughout the month, unbiased retailers and their clients are inspired to take part in actions and occasions that help their native communities, akin to markets, workshops, and networking occasions.
It’s no shock that Unbiased Retailer Month was based by two profitable entrepreneurs with widespread targets: encouraging customers to buy native and celebrating indie retailers.
In 2003, Nationwide Unbiased Retailer Week was created by Tom Shay, the proprietor of Earnings Plus®. His purpose was to indicate retailers find out how to create celebrations for his or her communities, their industries, and their very own companies.
In 2009, Kerry Bannigan, Co-Founding father of Nolcha®, launched Unbiased Retail Week, a week-long, city-wide purchasing celebration in New York, Chicago, Philadelphia, and New Jersey and targeted on selling 400 unbiased trend retailers. Town’s tourism boards, chambers of commerce, and Mayor’s workplace had been all on board, and the week was featured on main information networks.
In 2011, Bannigan and Shay got here collectively and mentioned how they needed the celebration to incorporate all types of unbiased retailing and rolled out the initiative we all know right this moment that July.
“On common, 52.9% of every buy at a neighborhood unbiased enterprise is recirculated regionally, in comparison with lower than 13.6% of purchases at chain shops.” — American Unbiased Enterprise Alliance
How will you take part and promote your unbiased retail enterprise?
Collaborating in Unbiased Retailer Month is usually a wonderful alternative for unbiased retailers to advertise their companies. Listed below are only a few methods it’s possible you’ll contemplate doing it:
- Take part in native occasions: Becoming a member of native occasions and markets is usually a good way to showcase your merchandise and entice new clients.
- Supply particular promotions: Create unique provides and reductions in your clients in the course of the month to encourage them to buy at your retailer.
- Collaborate with different companies: Companion with different native companies to supply joint promotions and cross-promotion alternatives.
- Use social media: Share your Unbiased Retailer Month actions on social media to lift consciousness and entice new clients. You should definitely use the hashtag #indieretail to be a part of the group celebrating.
The Unbiased Retailer Month web site is full of assets and concepts, in addition to downloadable supplies like logos, posters, postcards, and pattern correspondence it’s possible you’ll personalize and distribute to native politicians to get them concerned. You’ll additionally discover social media property it’s possible you’ll use to indicate that your online business is a part of the motion. The location suggests making the most of the 4th of July to kick off your actions, leaning into the “independence” theme and catching clients after they’re more likely to be having fun with a protracted weekend and searching for gross sales.
“Native retailers reinvest 130 % extra of their revenues than chain retailers and 676 % extra of their revenues than Amazon®.” — 2018 Residence Candy Residence: Locals vs. Amazon examine
What are some advantages of collaborating in Unbiased Retailer Month?
Collaborating in Unbiased Retailer Month could deliver a number of advantages to unbiased retailers, akin to:
- Elevated publicity: By collaborating in occasions and actions, unbiased retailers could increase their attain and entice new clients.
- Constructing loyalty: Celebrating Unbiased Retailer Month could construct model loyalty amongst present clients who recognize the non-public contact of unbiased companies.
- Neighborhood help: By supporting native occasions and companies, unbiased retailers may construct their help community and join with like-minded enterprise house owners.
“Every $100 spent at native independents generated $45 of secondary native spending, in comparison with $14 for a big-box chain.” — The Institute for Native Self-Reliance
Hold it going
Unbiased Retailer Month is usually a wonderful alternative for unbiased retailers to advertise their companies, acquire publicity, and join with their native communities. By collaborating in native occasions, providing particular promotions, collaborating with different unbiased corporations, and utilizing social media, unbiased retailers might be able to profit from this month-long marketing campaign and increase their gross sales.
However July isn’t your solely alternative to faucet into particular celebrations to assist connect with your group and develop your online business. Take a look at our Advertising Calendar 2023: When to Promote Your Enterprise for some nice concepts it’s possible you’ll wish to think about using to advertise your online business throughout particular days and weeks all year long.
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