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Right here’s the step-by-step information to cleansing your electronic mail checklist:
Step 1: Establish Inactive Subscribers
Begin by figuring out subscribers who haven’t opened or clicked in your emails within the final 90 days.
These subscribers are thought-about inactive and are prime candidates for checklist cleansing.
Test together with your electronic mail software program, however in ConvertKit, these people are known as “Chilly Subscribers.”
I had 225 earlier than I despatched this electronic mail.
Step 2: Ship a Re-engagement Marketing campaign
Section your chilly subscribers out and add them to a re-engagement marketing campaign.
The re-engagement marketing campaign will ship a sequence of emails asking the subscriber to decide again into receiving emails from you.
Attempt to use persuasive topic traces, customized content material, and particular presents (if relevant).
Basically, you may create a three-email sequence consisting of:
E-mail 1: Checking in and Providing a Selection
On this preliminary electronic mail, you attain out to your much less lively subscribers to acknowledge their decreased engagement together with your emails. You reaffirm your dedication to offering info that helps them obtain their desired objectives. You supply them an choice to proceed receiving emails with a clickable hyperlink.
E-mail 2: Reminding Them of Your Worth
Within the second electronic mail, you’ll remind your subscribers of your worth and the way your content material may help them resolve their ache factors. You may also supply a sneak peek at upcoming content material to rekindle their curiosity.
E-mail 3: Saying Goodbye
If the subscriber hasn’t re-engaged by this level, I don’t imagine they’ll. It’s time to terminate them.
Step 4: Consider the Outcomes
Monitor the outcomes of your re-engagement marketing campaign.
You’d be shocked at what number of people find yourself leaping again on the checklist!
And guess what? It’s a win-win both means.
In the event that they leap again on the checklist, AWESOME!
In the event that they don’t, you’ve simply elevated your electronic mail metrics.
Sounds groovy, proper?
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