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Historically, once I use the Content material Waterfall, I exploit it with the Leads Discipline Information E-newsletter.
Nevertheless, you can use it with any long-form piece of content material.
Simply apply the beneath system to your fashion!
Step 1: Ideate Matters Based mostly on Your Viewers
Step one within the Content material Waterfall methodology includes researching subjects that resonate together with your viewers.
It could go with out saying, however the very best engagement will come from content material that your audience ACTUALLY desires to learn.
Listed here are my favourite locations to get concepts!
- Google matter concepts
- Use Twitter to search out concepts
- Subscribe to industry-specific newsletters
- Use Redditt. What are individuals asking loads about?
- Comply with different enterprise house owners on Linkedin.
Each time I come throughout an concept, I drop it into my Trello board.
Step 2: Write a Lengthy Type Piece of Content material
Your major piece of content material types the muse of your Content material Waterfall.
It needs to be wealthy and detailed sufficient to extract varied dialogue factors or views.
Broad ideas like “How To” Guides, “The Final Information to…” or “All You Must Know About…” function glorious core content material.
They ship exact and authoritative insights, making it easy to derive quite a few subtopics from them.
No strict phrase restrict exists, however extra substance (Guides1,200-1,500 phrases) affords elevated adaptability.
My favourite content material mediums are:
- E-mail Newsletters (The Leads Discipline Information)
- Lengthy Type Weblog Posts
- Lengthy Type Video
However once more, you should use what suits your general advertising plan finest.
Step 3: Repurpose Every Step into Written Social Content material
Break down your long-form information into smaller, digestible chunks of content material.
The most effective half? You’ve already received all of the concepts you want!
Every level or step in your information may be changed into a brief social media publish.
Instance: This Step ^^ will turn out to be a LinkedIn publish.
I would present how I take every electronic mail publication and break it down into a number of LinkedIn posts/Tweets with screenshots.
Step 4: Repurpose What You Simply Repurposed
Okay – Now we’re digging just a little deeper.
Let’s say you repurposed a step in your electronic mail right into a LinkedIn publish.
Subsequent up – Repurpose the LinkedIn publish right into a Twitter Thread.
Then – Repurpose the Twitter Thread into a number of Tweets.
Now, take your Tweets and make Fb posts.
The sky is the restrict in relation to repurposing.
This manner, you’ll by no means publish the identical factor twice!
Step 4 BONUS: Repurpose Written Content material Into Video Content material
Take your repurposed written content material one step additional by turning it into video content material.
Video content material might help you attain a broader viewers, improve engagement, and go cross-platform.
I usually wish to create brief Instagram Reels or YouTube shorts from my written posts.
The most effective half? I just about paraphrase my social media publish and do an informal video.
The script is already completed for me!
Step 5: Monitor Social Media Metrics
Lastly, don’t overlook to trace your social media metrics.
This may aid you perceive which items of content material are performing finest and which could want tweaking.
Hold observe of likes, shares, feedback, and different engagement metrics and any improve in followers or subscribers.
From there, re-use your finest templates and take into account honing your course of.
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